More Major Radio Groups Sign Up For Expressway From Katz

Expressway

After yesterday's (5/16) announcement that WESTWOOD ONE will be participating in KATZ RADIO GROUP's "EXPRESSWAY FROM KATZ" programmatic buying exchange (NET NEWS 5/16), KATZ has now announced that several more radio groups are contributing inventory to the JELLI-powered system, including ALPHA MEDIA, BEASLEY MEDIA GROUP, CBS RADIO, EMMIS COMMUNICATIONS, ENTERCOM COMMUNICATIONS, URBAN ONE, TOWNSQUARE, and more.

“KATZ is committed to providing the most effective ways for advertisers to reach and influence their target audiences,” said KATZ MEDIA GROUP CEO MARK GRAY. "In addition to our existing sales efforts, EXPRESSWAY FROM KATZ now provides each of our radio partners the ability to offer their buyers the additional speed, ease and agility of a modern, programmatic experience for broadcast radio.”

"This is a major milestone for the radio industry,” said HORIZON MEDIA SVP of Audio and Promotions LAUREN RUSSO. “Expressway from Katz allows us to programmatically access inventory from leading broadcasters, delivering marketers’ messages with data targeting, extensive automation, and real-time monitoring and reporting capabilities in an efficient and cost-effective way.”

“We are very excited to connect ALPHA to EXPRESSWAY FROM KATZ as a programmatic solution for audio,” said ALPHA MEDIA President/CEO BOB PROFFITT. “This forward thinking platform underscores the ROI that radio offers, giving our clients our premium inventory with the automation and speed to market they are demanding.”

“EXPRESSWAY FROM KATZ is a live platform. As a broadcaster we can adjust available inventory and rates in real-time, and buyers can build customized campaigns quickly and purchase inventory in real-time.  It also gives our buyers the flexibility to update creative, even at the last minute,” said BEASLEY CEO CAROLINE BEASLEY.

“Our clients are looking to us for solutions to help them get the most out of their overall marketing strategies,” said CUMULUS EVP, Corporate Marketing and WESTWOOD ONE President SUZANNE GRIMES.  "EXPRESSWAY FROM KATZ is a strategic solution to help us deliver upon advertiser's most basic needs such as ease of buying, data to measure effectiveness, and targeting. We are excited to welcome programmatic buying into our wheelhouse of capabilities.”

“JELLI is proud to work with KATZ and the radio industry to add a new dimension to radio buying.  With the largest broadcasters and media agencies available on one Exchange, radio companies can provide premium inventory combined with programmatic execution at scale to deliver high ROI for their clients,” said JELLI CEO MIKE DOUGHERTY.

« see more Net News