HD Radio Alliance Readies Next Phase Of Marketing Campaign

New Campaign Coming

The HD DIGITAL RADIO ALLIANCE this morning announced that the next phase of its $200 million marketing campaign will launch on NOVEMBER 13, touting CIRCUIT CITY as the initiative’s first "big box" retailer; the expansion of RADIOSHACK’s national rollout to new markets; and the reduction of JVC's in-dash, automotive receiver price to $199. Additionally, up to $50 in rebates are now available for select receiver models.

"This has been an incredible 10 months, and we believe these announcements punctuate HD digital radio as the fastest rollout of a digital consumer entertainment technology to date," said ALLIANCE Pres./CEO PETER FERRARA. "As the pace of this rollout continues to pick up, we look forward to strong momentum and consumer excitement this holiday season."

The ALLIANCE will launch its holiday campaign with 150 commercials per ALLIANCE-member station per week. Ads will promote HD digital radio products in CIRCUIT CITY stores in 10 markets and online at www.circuitcity.com. The ALLIANCE will be advertising website availability in 58 additional markets.

ALLIANCE ads will also be promoting RADIOSHACK's expansion of its HD radio rollout to include some 2,500 stores nationwide. Other ALLIANCE partners to be promoted in the campaign include AMAZON, CAMBRIDGE SOUNDWORKS (which recently launched two new HD radio models), CRUTCHFIELD, TWEETER and JVC.

The new ads can be heard at www.hdradioalliance.com.

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