Beasley Starts Lite 101.5 In Las Vegas

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BEASLEY MEDIA GROUP has launched AC LITE 101.5/LAS VEGAS, which is heard on translator K268CS and KCYE-HD2. BEASLEY acquired the translator from SOUTHERN NEVADA EDUCATIONAL BROADCASTERS for $700,000 almost a year ago (NET NEWS, 8/2/16). The station has kicked off with 10,000 songs in a row, commercial-free, by the likes of MAROON 5, ADELE and MADONNA.  

“LITE 101.5 is the perfect choice for the adult modern listener who feels variety is important in their music taste,” OM JOHN CANDELARIA said. “The station has a playlist that includes the best songs from the '80s, '90s, sprinkled in with some '70s and Today’s Hits from MAROON 5, ADELE and BRUNO MARS. The new format is a great addition to our LAS VEGAS cluster of stations. This is a very exciting time for BEASLEY MEDIA as we grow in the LAS VEGAS market.”

“We are pleased to add a sixth station to the BEASLEY LAS VEGAS RADIO group," Market Manager TOM HUMM said. “LITE 101.5 FM will further complement our iconic brands and program to the affluent adult audience utilizing the AC format. BEASLEY MEDIA GROUP continues to expand its entertainment assets to serve both our listeners' and clients' needs, providing great music, news and information to our community.”

“BEASLEY is now the premiere cluster of radio stations in LAS VEGAS, particularly when it comes to serving the female audience," EVP/Programming JUSTIN CHASE said. “This station only makes it stronger. I want to congratulate TOM HUMM, JOHN CANDELARIA and the engineering department for giving us a top-quality product!”

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