2017 Radio Mercury Awards Handed Out; Motel 6 Wins Best Of Show

The Winners!

The 2017 RADIO MERCURY AWARDS announced the winners at the 26th annual awards presentation held at STAGE 48 in NEW YORK last night (6/1). This year’s $50,000 Best of Show award was given to THE RICHARDS GROUP for their MOTEL 6 Campaign.   

“The MOTEL 6 Radio Campaign won Best of Show because it created a fresh, top-of-mind execution to convey MOTEL 6’s iconic brand; this campaign continues the MOTEL 6 narrative in a refreshing and relevant way,” 2017 RADIO MERCURY AWARDS chief judge MARK GROSS said. “The 15 winners honored tonight represent creative radio at the highest level.”      

“The best creative storytellers, with the ability to engage consumers and build brands, always shine bright at this event” RADIO ADVERTISING BUREAU Pres./CEO ERICA FARBER said. “MOTEL 6’s campaign and all of this year’s winners epitomize the art of stellar radio creative.”

This year’s Marketer of the Year Award was T-MOBILE. HUBBARD RADIO Pres./COO DREW HOROWITZ presented this year’s award to T-MOBILE SVP/Brand Communications PETER DELUCA said. “T-MOBILE’s partnership with the radio industry to help drive key objectives forward truly sets it apart," ERICA FARBER said. "They make radio a key component in their advertising campaigns and activate programs leveraging radio's core equities to garner results."

Best of Show Winners, The Richards Group, Chris Smith, Rachel Dawer, Sheri Cartwright, and Steve Grimes, with Chief Judge, Mark Gross, and RAB President & CEO, Erica Farber

Here's the entire list of the winning spots:

• $50,000 Best Of Show: 2017 MOTEL 6 Campaign, MOTEL 6, THE RICHARDS GROUP
• $5,000 Agency/Production Spot: Millennials, MOTEL 6, THE RICHARDS GROUP
• $1,500 Agency/Production Spot: Adios/Amigos, HEINEKEN/DOS EQUIS, HAVAS NEW YORK
• $1,500 Agency/Production Spot: TOYOTA Dealer–Two, CHEVROLET, COMMONWEALTH/MCCANN
• $1,500 International Radio Showcase: Gourmet Meals, PRODIET, OGILVY & MATHER GROUP HK
• $1,500 Best Promotional Showcase: Baconoke, TOWNSQUARE MEDIA Live Events – BACONFEST, TOWNSQUARE MEDIA/EL PASO
• $3,000 Best Use of Radio In an Integrated Campaign: GE Podcast Theater Presents: Life.After, GE, BBDO NY
• $1,500 Big Idea: Stereotypical TRUMP, CREATIVE AGAINST CONTRADICTIONS
• $1,500 PSA Spot: Unfairy Tales – ALI, UNICEF, 180LA
• $5,000 Radio Campaign: It’s Really Time to letgo, LETGO, CP+B
• $1,500 Radio Campaign: Long Story Short – 1, QUIKRETE, FITZGERALD + CO
• $5,000 Radio Station Produced: Elliptical, MATTRESS FIRM, HUBBARD RADIO
• $1,500 Radio Station Produced: JOHN QUINCY ADAMS, CYPRUS AIR FIREPLACE, iHEARTMEDIA Creative Services Group
• $3,000 Spanish Language Single/Campaign: Expensive, Covered CALIFORNIA, CASANOVA/MCCANN
• $1,500 Student Produced Spot: TIDY CATS Cat Litter, THE CREATIVE CIRCUS

To listen to all of the work awarded at tonight’s ceremony log onto www.radiomercuryawards.com.

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