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Sony Music Nashville Partners With Omni Nashville Hotel For CMA Music Festival Week Activities
June 5, 2017 at 1:27 PM (PT)
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SONY MUSIC NASHVILLE (SMN) has partnered with the OMNI NASHVILLE HOTEL to create artist experiences for fans visiting NASHVILLE during this WEEK's CMA MUSIC FESTIVAL. Beginning THURSDAY, JUNE 8th and running through SUNDAY, JUNE 11th, a SONY MUSIC NASHVILLE booth will be open from 10a until 6p (CT) outside of BONGO JAVA located inside and adjacent to the OMNI NASHVILLE lobby. BONGO JAVA will be the site of an FYE POP-UP STORE featuring SMN exclusive merchandise, CDs, and 12 inch vinyl with RCA NASHVILLE artist KANE BROWN and RIVER HOUSE/COLUMBIA NASHVILLE artist LUKE COMBS confirmed for FYE POP-UP STORE signings.
Also at BONGO JAVA, SMN will host its "COFFEE WITH..." series, featuring appearances by ARISTA NASHVILLE artists CAM, LANCO, and SETH ENNIS, as well as COLUMBIA NASHVILLE/EPIC RECORDS group LEVON. The BARLINES restaurant and bar inside the OMNI NASHVILLE will host "BARLINES LIVE! WITH SONY MUSIC NASHVILLE PRESENTED BY BONEON SPORTWEAR." Acts confirmed include MONUMENT RECORDS artist WALKER HAYES, and SMN newcomers BEN GALLAHER, LEVON, and FAIRGROUND SAINTS.
Additionally, throughout CMA MUSIC FESTIVAL week, SMN has partnered with METAVERSE to produce a four-day Augmented Reality for fans, wherein FESTIVAL goers may download the METAVERSE app to participate in a scavenger hunt across downtown NASHVILLE involving SMN artists and the chance to earn potential prizes. "There's no more centralized hub during CMA MUSIC FEST than the OMNI NASHVILLE HOTEL, connected to the COUNTRY MUSIC HALL OF FAME AND MUSEUM and across the street from FAN FAIR HALL in [the] MUSIC CITY CENTER -- so it became the perfect headquarters for SONY MUSIC NASHVILLE's activations," said SMN EVP/Marketing & New Business JOHN ZARLING. "Our team worked hard with our friends at OMNI to create unique fan experiences with our artists as a thank you for all the support they show us throughout the year. The engagement from our artists and our partners will ensure unforgettable moments during this year's MUSIC FEST."

