Borrell Survey Looks At Effectiveness Of Local Media Marketing

New Data

BORRELL's annual survey of local advertisers is under way for 2017. Radio landed in 10th place among a list of effective marketing/advertising outlets.

The company reports its, "already seeing notable trends, so we've decided to publish key insights throughout the SUMMER in a Chart of the Week series through mid-AUGUST."

"Our first chart shows an interesting prominence of television advertising (both broadcast TV and cable) in the mix with email, social media, and search engine marketing," adds BORRELL. TV broadcasters are taking big advantage of this, particularly with FACEBOOK LIVE. TVNEWSCHECK will dive into this JUNE 13TH during a webinar with three TV CEOs and a FACEBOOK executive."

Get more details here.

« see more Net News