Pop Radio Now In K-Mart

Bringing Pop Radio To The Masses

WESTWOOD ONE and POP RADIO (POINT OF PURCHASE RADIO) announced an agreement by which WESTWOOD ONE will add K-MART stores to the POP RADIO in-store advertising inventory. This addition to the network brings the total number of stores in POP RADIO’s national coverage to over 7,800 stores.

"This is a very exciting addition to the coverage with our in-store audio network," said WESTWOOD ONE CMO ROBY WIENER. "K-MART adds an important dynamic by delivering audio at the point-of-purchase to a key mass merchandiser where both packaged goods brands and consumer durables are sold."

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