TargetSpot Partners With AppNexus To Expand Programmatic Audio Buying & Targeting Capabilities

Partners With AppNexus

TARGETSPOT, a VIVENDI company, has partnered with APPNEXUS, to "enable and optimize the real-time sale and purchase of digital advertising." The collaboration enables APPNEXUS advertising partners to programmatically buy targeted digital audio supply from TARGETSPOT.

“It's important to us to make it easy for our clients to purchase digital audio campaigns on our platform the way they want,” said TARGETSPOT, U.S. CRO/COO DAVID KERT. “Partnering with APPNEXUS gives advertisers another great tool to buy our inventory, and we believe ease of purchasing digital audio campaigns is great for the industry as whole.”

“Our buyers have a growing appetite for premium audio inventory. APPNEXUS' partnership with TARGETSPOT will allow those that are already interested in audio to increase the scale and reach of existing campaigns; for the others, it's an opportunity to further diversify the channels through which they reach their programmatic audiences,” said APPNEXUS SVP/Video Technology ERIC HOFFERT.

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