This Week's Merge: Scrolling News Feeds Is A National Pastime -- So How Do We Pause The Scroll?

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "According to a FORS MARSH GROUP test commissioned by FACEBOOK, people are spending, on average, 1.7 seconds with a piece of content on mobile, and 2.5 seconds on desktop.

"And video is a huge part of the content they are consuming. Just look at how video consumption continues to explode:

• 100 million hours of video is consumed on FACEBOOK every day.
• INSTAGRAM STORIES has 250 million daily users. 
• SNAPCHAT reports 10 billion video views a day.
• TWITTER says video drives a higher rate of getting your content shared.
• 300 hours of video are uploaded on YOUTUBE every 60 seconds.

"Becoming proficient at video should be on everyone's mind. But we're dealing with an audience addicted to distraction. So how do we resonate enough to 'pause the scroll?' It starts by paying attention. "

Read more about "Scrolling News Feeds Is A National Pastime – So How Do We Pause The Scroll?" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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