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Spotify Launches 'Digital Experience' Issa Website With Atlanta Rapper 21 Savage
July 5, 2017 at 1:33 PM (PT)
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In 2016, a VLADTV interviewer asked ATLANTA rapper 21 SAVAGE the meaning behind the "cross" tattoo on his forehead and was promptly corrected, as the hip-hop star responded in his trademark drawl, "Issa knife" – and one of hip hop's all-time memes was born.
As a nod to that historic moment, SPOTIFY is joining forces with 21 SAVAGE to launch www.issa.website, a digital experience where you can get SAVAGE 21’s help in identifying everyday objects. Once you’re on the site, simply open the camera on your phone or laptop, point it at an object in the real world (e.g. people, cars, plants, chairs, shoes, your own tattoos, etc.), and 21 will tell you what each object "issa." And the best part? 21's voice does the talking.
21 can help you identify common and surprising objects or try stumping the technology to see how he reacts.

