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Brad Paisley, CMA, Spotify Partner With Hostess Brands For Summer Giveaway
July 6, 2017 at 7:04 AM (PT)
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ARISTA NASHVILLE's BRAD PAISLEY has partnered with the COUNTRY MUSIC ASSOCIATION (CMA) and HOSTESS BRANDS to celebrate SUMMER with HOSTESS TWINKIES and DONETTES items. Specially marked packages of HOSTESS TWINKIES and DONETTES will include a code providing access to a 42-song SPOTIFY playlist curated by PAISLEY featuring tracks from his latest album, "Love And War." HOSTESS consumers also have the opportunity to enter a sweepstakes to win a grand prize trip to the "51ST ANNUAL CMA AWARDS" in NASHVILLE on WEDNESDAY, NOVEMBER 8th, including a three-day/two-night trip for two with round trip transportation, hotel accommodations, and two tickets to the AWARDS.
"This partnership is a perfect example of four brands working together to deliver a surprise-and-delight opportunity for the consumer," said SONY MUSIC NASHVILLE EVP/Marketing & New Business JOHN ZARLING. "By aligning SONY MUSIC NASHVILLE's BRAD PAISLEY, HOSTESS, SPOTIFY, and the COUNTRY MUSIC ASSOCIATION into the marketing mix, all parties win. We are excited about this collaboration to promote 'Love And War,' the HOSTESS SUMMER PLAYLIST, and an opportunity to attend the CMA AWARDS to HOSTESS enthusiasts."

