IAB Names Lineup For 3rd Annual Podcast Upfront

Upfront 2017

The INTERACTIVE ADVERTISING BUREAU has announced the lineup for the third annual IAB Podcast Upfront, scheduled for SEPTEMBER 7th in NEW YORK CITY.

The presenters will include PODTRAC's AUTHENTIC, ESPN, GIMLET MEDIA, HOWSTUFFWORKS, iHEARTMEDIA, MIDROLL MEDIA, NPR, PANOPLY, PODCASTONE, PUBLIC MEDIA MARKETING, TIME INC., WNYC STUDIOS, and WONDERY.

"A packed room of marketers and media buyers are sure to participate in this year’s event, fueled by impressive audience growth, reliable delivery of impressions, and the impact of these advertising messages,” said IAB SVP/Mobile and Video ANNA BAGER. “Recent IAB research predicts that podcast ad revenues will top $220 million this year, and the 2017 IAB Podcast Upfront will be critical to driving numbers even higher in the year to come.”

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