RAB's 'Why Radio' Micro-Site Gets A Redesign

New Design

The RADIO ADVERTISING BUREAU has launched a redesigned version of its "Why Radio" micro-site.  The site offers research and studies answering the titular question, now with a reframed menu that includes options like facts, effectiveness, case studies, creative, tools, ad spending, and the Ask RAB feature.  The redesign is also device-agnostic.

“Refreshing and relaunching a website is always a heavy task, but it was time to showcase radio’s best attributes in a new and creative spotlight, and this updated micro-site does just that,” said President/CEO ERICA FARBER. "Most importantly, all of the research and data the RAB is known for providing is still available -- radio landscape presentations, radio facts, the most current listener insights, case studies, FAQs, creative, ad spending, 10 Reasons to Advertise, etc. are all right there at RAB users’ fingertips and ready to help drive home radio’s effectiveness to clients big and small.”

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