Pandora's Artist Marketing Platform Hits A Billion Audio Message Impressions, Adds New Features

Updates For AMP

PANDORA is offering new features on its Artist Marketing Platform (AMP) that the webcaster reports has generated a billion listener impressions. New features including Promote Single, Promote Show, and Custom Profile Photos help artists of all sizes and genres break new music and personalize their presence on the service. New advanced targeting for Artist Audio Messages and Featured Tracks leverages listener data to help artists reach new fans more effectively.

"Direct-to-fan marketing has never been better for artists and labels on PANDORA. In  two years, AMP has enabled thousands of artists to talk directly to their fans via Artist Audio Messages, resulting in over a billion listener impressions," said VP/Product for Creators, Artists, and Content Operations SHAMAL RANASINGHE. "Our new features continue to provide unprecedented ways for all artists on PANDORA to connect with their fans, sell tickets, and break new music."

The new features introduced today include:

• Promote Show: AMP lets artists promote anything that's important to them including one of their biggest sources of income: live shows. Promote Show leverages the power of Artist Audio Messages to drive ticket sales to individual shows by allowing artists to customize flight dates, ticket purchase links, and geo-target their messages.
• Promote Single: Artist Audio Messages have also proven effective at helping artists introduce a new single to fans. This tool offers a seamless way to tether an Artist Audio Message to a Featured Track and increase fan engagement.
• Featured Tracks: This existing feature is now even more powerful as targeting that leverages massive amounts of listener data places a track on exactly the right station, resulting in more engagement and opportunities for discovery.
• Custom Profile Photos: Enables artists to submit and update their own profile photo that will appear in AMP and to listeners across PANDORA.

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