Three Westwood One Executives Join Local Radio Networks

New Execs

Three WESTWOOD ONE executives have exited that company to join LOCAL RADIO NETWORKS, the rival 24/7 format provider.  VP/Programming Operations CHRIS REEVES will serve as LRN's EVP/Programming & Operations; CHRIS HATTON has been named LRN's Dir./24/7 Creative Services; and 24/7 Formats Dir./Operations JONATHAN STEELE will serve as Dir./Programming Operations.

LRN CEO STEVE SWICK said, “It was very strategic in our planning to bring industry-known, high-caliber radio professionals with 24/7 format expertise to our expanding team. CHRIS, JONATHAN, and CHRIS grasp the challenges of independent broadcasters, and understand their need for top-quality 24/7 programming with superior localization and owner/operator control features that allow them to better serve their markets. Our formats and proprietary technology are designed specifically with the local broadcaster in mind.”

“A WALL STREET mentality has placed large radio broadcast corporations in a state of flux,” said REEVES. “In my 22 years of working with broadcasters across the dial, I have witnessed the impact that has had on small and medium market owners and operators who have experienced stale technology and a tremendous loss of quality programming essential for remaining competitive.

“LRN has raised the bar with its excellently programmed 24/7 formats that sound live and local, and its ‘RVC’ automation and deployment technology that is second to none in the industry. I am excited about joining LRN and focusing exclusively on providing small and medium market radio owners and operators with a top-quality 24/7 network product that keeps them relevant in their markets and competitive in the ever-changing media landscape.”.

LRN feeds 12 formats via its Radio Velocity Control technology, a proprietary VPN-based service allowing for customization and localization that the company says exceeds the limitations of satellite-delivered services.  ADLARGE is LRN's 24/7 format exclusive national ad sales representative.  Find out more from VP of Affiliate Sales DONNA HALVERSON at (214) 307-5087 or donna@localradionetworks.com, and reach the new executive additions at (720) 689-1099.

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