New Kansas City Home For University Of Kansas Sports: WHB

New Deal

The UNIVERSITY OF KANSAS wasted no time in finding a replacement for its former KANSAS CITY play-by-play affiliate, with rights holder IMG SPORTS NETWORK inking a three-year deal with UNION BROADCASTING Sports WHB-A/KANSAS CITY.  WHB supplants crosstown ENTERCOM Sports KCSP-A (610 SPORTS RADIO) as the JAYHAWKS' football and men's basketball affiliate in the market (NET NEWS 7/26).  Women's basketball, "HAWK TALK" coaches' shows, and additional baseball, soccer, softball and volleyball broadcasts will air on sister Sports KCTE-A-K257DZ (ESPN KANSAS CITY)

"SPORTS RADIO 810 is a major player in the KANSAS CITY market and we are excited to join forces with the entire UNION BROADCASTING team," said KANSAS Director of Athletics SHEAHON ZENGER. "Owned and operated by more than 20 JAYHAWKS and with a vast KANSAS CITY presence, we feel this partnership will continue to strengthen our connection with the large number of KU alumni and fans in the metro area."    
 
"We are extremely excited to announce our partnership with KANSAS Athletics and the JAYHAWK IMG SPORTS NETWORK," said UNION President/CEO CHAR BOERGER. "We are proud to be locally owned and operated for over 20 years here in KANSAS CITY.  As America's largest all sports radio station, our agreement with KANSAS Athletics is another example of how UNION BROADCASTING and SPORTS RADIO 810 WHB is dedicated to offering our listeners the best sports programming experience.  KANSAS Athletics is one of the crown jewels of sports in the  KANSAS CITY area.  We look forward to being the radio home of the JAYHAWKS for many years to come."
 
"We're excited to join forces with UNION BROADCASTING," said JAYHAWK IMG SPORTS MARKETING GM MARC TUTTLE.  "Great sports radio paired with the power of the JAYHAWK brand and the JAYHAWK IMG SPORTS NETWORK is a natural fit."

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