Big Loud Rebrands

Big Loud

On the very day that BIG LOUD RECORDS marks its second anniversary -- which is TODAY (8/1) -- the label and its two other components, BIG LOUD SHIRT PUBLISHING, and management arm BIG LOUD MOUNTAIN, plus a newly established venture capital fund, CAPITAL, have announced a re-branding of the entire operation using one name: BIG LOUD.

BIG LOUD SHIRT was established as a publishing company by award-winning songwriter CRAIG WISEMAN in 2003 and has since racked up 45 #1 singles. Its current songwriting roster includes WISEMAN, SARAH BUXTON, RODNEY CLAWSON, MATT DRAGSTREM, JOEY MOI, CHRIS TOMPKINS, JAMIE MOORE, and the WARREN BROTHERS. In 2012, management arm BIG LOUD MOUNTAIN was established, anchored by Country mega-duo FLORIDA GEORGIA LINE. BIG LOUD RECORDS followed in 2015, led by former iHEARTMEDIA EVP & GM/National Programming Platforms CLAY HUNNICUTT. He and his team saw instant success, taking its first single and debut artist, CHRIS LANE's "Fix," to #1. The newest member of the BIG LOUD umbrella is CAPITAL, a venture capital fund launched by the company's four partners, WISEMAN, JOEY MOI, CHIEF ZARUK, and SETH ENGLAND. CAPITAL has invested in 10 companies so far, spanning music, tech, and non-music projects.

The shift to a more concise BIG LOUD brand includes a new website, logo, and signage at the company's offices along MUSIC ROW. As ENGLAND explained to ALL ACCESS in an exclusive "10 Questions" feature to be published next WEEK, "When [BIG LOUD RECORDS] started, it put us on the road a lot more globally. We were going to LONDON this year with [new BIG LOUD artist] JILLIAN JACQUELINE for Country Music Week; as we went over to speak about ourselves, it was feeling so complicated. People were asking, 'Wait, who does what? What company represents who?' And we just said, 'For global branding of the company, because we were growing to that place in a few ways, let’s just do BIG LOUD.' People will know who we are, and the local community will never forget CRAIG’s brand of BIG LOUD SHIRT; that will always exist.”

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