Google Maps Creator Introduces New Music Technology & Fitness App Weav, Deals With Sony, WMG

Weav Music

GOOGLE MAPS co-creator, LARS RASMUSSEN, along with co-founder ELOMIDA VISVIKI, have launched a new company, WEAV MUSIC, with a novel approach to "adaptive music." The patent-pending technology is at the core of their new running app, WEAV RUN, which allows songs to adapt to an individual's speed of motion while running, yielding higher performance. The endorphins that are released when running in sync with the music create a better running and listening experience.  

WEAV MUSIC has revealed its hand-picked songs from some of music's biggest artists will be available through WEAV RUN via new partnerships with SONY MUSIC, WARNER MUSIC, and select songs from UNIVERSAL MUSIC GROUP artists. 

Adaptive Music delivers a dynamic experience that would not be possible with traditional static music. For running, the music matches the runner's step cadence, so that each step always lands exactly on a beat. WEAV's technology continuously re-arranges the music in real-time to sound perfect at any tempo. Runners will soon be able to set goals and let the music drive them towards success or design an interval running session and ask the music to help them execute it, or even have the music keep their heart rate within the optimum range for the runner's fitness and health level.  

Running is just the start for WEAV's music technology as the possibilities for it are vast: apps for all manners of fitness, meditation, dance, video games, virtual reality and much more will be built around it.

WEAV's technology is also intended to inspire artists, as the listening experience becomes deeper and more connected to each track that can now play from 60 to 240 bpm. Music makers will have more artistic power within each song that can now morph through different genres and styles.  

WEAV MUSIC is a recent graduate of the acclaimed TECHSTARS MUSIC accelerator program led by former TWITTER Head of Music BOB MOCZYDLOWSKY. The 11 music tech companies that make up this year's class are positioned as tomorrow's most impactful and innovative music companies. 

Explained WARNER MUSIC GROUP Sr. Director Innovation Business Development ALEX KAMINS, "Via the TECHSTARS MUSIC accelerator program, the WARNER MUSIC and BIG BEAT RECORDS teams worked closely with WEAV on their first-of-its-kind music fitness app. We love the way their unique technology enables a new universe of personalized listening experiences for music fans, while creating new revenue opportunities for WMG artists and songwriters, and we're very excited to be a part of its launch."

Added WEAV founders LARS RASMUSSEN and ELOMIDA VISVIKI, "We are incredibly excited to be releasing our first, small library of adaptive hit music from some of the world's top artists today. We are in particular grateful for the support from all three major labels, and the incredibly artists who participated during what is still very early days for WEAV!"

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