New York Market Radio Broadcasters Association Issue Q2 'State Of The Market' Report

NYMRAD

NEW YORK MARKET RADIO ASSOCIATION has released its Q2 2017 STATE OF THE NEW YORK MARKET REPORT, which you can access here.

The comprehensive analysis of the NEW YORK marketplace is designed to help advertisers understand radio's impact on consumers and its prominent role in the local advertising landscape.

The extensive report assesses the NEW YORK area economy, including business drivers, and provides up-to-date consumer research on music consumption, radio usage, and more.

In addition to the NEW YORK market, this quarter's report places additional emphasis on retail, food and beverage, and the telecommunications industry.

Commented NYMRAD Executive Director DEBBIE BEAGAN, “Radio delivers powerful ROI as well as growth among customers. As brands are reconsidering their digital advertising budgets - it is important to keep radio in mind. Radio can combat the use of ad blockers and oversaturation because listeners cannot avoid ads on the radio.” 

The NYMRAD STATE OF THE MARKET REPORT provides specific business trends as well as local information from a variety of sources including the CRAIN'S NEW YORK, NIELSEN AUDIO, MEDIA MONITORS, LABOR STATISTICS for the NEW YORK CITY region, BIA/KELSEY and more. 

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