Jacobs Media: Can Radio Pass The 'Two Guys Sitting In A Bar Test?'

Fred Jacobs

JACOBS MEDIA Pres./CEO FRED JACOBS take to the company blog to share, "the real measure of radio buzz is content-driven on its main signals.  It’s a direct result of what’s on the radio at any given moment in time. And yet in a consolidated radio world where companies own a lot of the marbles, stations tend to play it safe. So what does it take to move the needle – to get consumers excited by something they hear on the radio that it truly breaks up the monotony?  My yardstick for radio is simple.

"It’s the 'Two Guys Sitting In A Bar Test'.

"Imagine two dudes perched on bar stools, sipping their craft beers. And one turns to the other to tell him about an amazing FM radio station that just signed on in the market. Not a second Country station, or a flip from Classic Rock to Classic Hits.  But a station that is truly different. One that motivates the guy on the left to turn to the guy on the right and say:

“'Did you hear about that new station at 98.7?'”

Read the full blog post here.

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