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Coca-Cola Renews Partnership With Radio Express On 'The Coke Studio Radio Hour'
August 14, 2017 at 6:22 AM (PT)
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COCA-COLA has partnered with RADIO EXPRESS to produce, distribute and promote for the third consecutive year the COKE STUDIO RADIO HOUR. The program features teen-centric music from COKE STUDIO AFRICA, bringing together artists from different genres, eras and regions to create a modern and authentic African sound through musical fusion and creative cross-continental artist collaborations.
COKE STUDIO AFRICA Project Director MONALI SHAH said, “COKE STUDIO AFRICA keeps getting bigger and better. This year, we are happy to announce the renewal of our partnership with RADIO EXPRESS – to once again deliver ta great packaged show with quality music and fun segments like exclusive artist interviews. In 2017, COKE STUDIO AFRICA has also merged with COKE STUDIO SOUTH AFRICA, by that adding the number of countries participating to 18 from last year’s 11. Through RADIO EXPRESS, the show will be exposing lovers of radio to emerging African sounds, with a focus on diversity and providing exposure to new and upcoming artists. As the new season is set to launch, we hope listeners will enjoy the ride all through.”
RADIO EXPRESS Pres./CEO BARBARA ROUNDS said, “We are delighted to once again to be partnering with COCA-COLA for the COKE STUDIO RADIO HOUR. Producing high quality radio for 19 countries in 9 versions and in 7 different languages plus 2 special English dialects is challenging and fun. We feel like a mini United Nations of radio. RADIO EXPRESS is privileged to be producing, distributing and promoting this Pan-African show for COCA-COLA who are huge supporters of the African music scene, the artists and the partner radio stations."