Nielsen: Classic Hits Having A Hot Summer, Too

Look Who's Listening!

After extolling the success of Classic Rock radio this summer (NET NEWS, 7/17), NIELSEN AUDIO also cited Classic Hits as a hot format for the season. "The SUMMER of 2017, however, is turning into a two-horse race, with Classic Hits making strides in JULY," NIELSEN noted. "Classic Rock’s JUNE and JULY audience share increased 9% from the beginning of the year, with Classic Hits just behind, up 6% over that same time."

"From JUNE to JULY, Classic Hits, which is generally identified with playing more pop music from the same musical eras as Classic Rock, benefited from an increase in share of audience across all three major demographics we monitor. But the real gains came with from Millennials (18-to-34 year-olds) and listeners 25-to-54: The audience share among Millennials grew from 3.8% to a record-tying 4.0%, and the share among listeners 25-to-54 increased from 4.9% to 5.1% to tie another record for audience share in PPM measurement.:

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