'Chicago Radio Drives Real Results' Campaign Sets Another Market-Wide Roadblock Spot

Another Market-Wide Spot

The ILLINOIS BROADCASTERS ASSOCIATION's RADIO BROADCASTERS OF CHICAGOLAND committee's "CHICAGO Radio Drives Real Results" campaign to demonstrate the value of radio advertising will air another roadblock ad across over 40 CHICAGO-area stations on TUESDAY (8/22).  The 60-second spot, styled as an interview with APPLE CHEVROLET owner and CHICAGOLAND AND NORTHWEST INDIANA CHEVY DEALERS ASSOCIATION President JOHN ALFIREVICH, will air at 4:29p (CT) on stations in all formats.

“The CHICAGOLAND AND NORTHWEST INDIANA CHEVY DEALERS are deep-rooted investors in CHICAGO Radio,” said RBC Chairman MATT SCARANO. “The RBC is committed to delivering tangible results to the Chevy Dealers and all of our valuable advertisers.”

“Our association is dedicated to providing our CHEVY dealers with exceptional marketing programs showcasing CHEVROLET’s world class products in an honest and ethical way,” said ALFIREVICH. “Radio keeps CHEV engaged with the CHICAGO community, and provides that broad reaching foundational piece to our marketing plan.”

“Each of these RBC Committee-organized roadblocks reinforces the incredible power and effectiveness of the medium of radio,” added IBA President & CEO DENNIS LYLE. “The advertising community has taken notice and this ongoing initiative has caught the eyes (and ears) of the nation’s radio community as well.  IBA’s RBC Committee has definitely raised the bar in a number of ways.”

A previous market-wide spot on JULY 10th featured WINTRUST FINANCIAL CORPORATION President and CEO ED WEHMER, and the stations previously aired a half-hour interview with CHICAGO Mayor RAHM EMANUEL in 2016 as a "CHICAGO Radio Town Hall Meeting."

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