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Cheddar Brings Its Programming To Audio Via iHeartRadio, SiriusXM, TuneIn, Amazon, Otto Radio
August 18, 2017 at 6:26 AM (PT)
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Business news-for-Millennials internet video streaming network CHEDDAR is partnering with iHEARTRADIO, SIRIUSXM, TUNEIN, AMAZON, and OTTO RADIO to offer audio of its programming for streaming radio. "CHEDDAR RADIO" is taking several forms, including a live simulcast weekdays 9a-5p (ET) via iHEARTRADIO and TUNEIN, which will each have a 24/7 CHEDDAR station; a two-hour SUNDAY morning show and two daily business updates on SIRIUSXM INSIGHT; a video flash briefing for AMAZON's Echo Show device; and segments and clips for OTTO RADIO.
“People love to listen in the car to live simulcasts of the major news networks. Now we are there. If you have internet radio or a connected car you can listen to CHEDDAR live,” said CHEDDAR CEO JON STEINBERG. “We are honored to be on all the best audio platforms.”
“We are excited to welcome CHEDDAR RADIO to iHEARTRADIO,” said iHEARTRADIO Chief Product Officer CHRIS WILLIAMS. “CHEDDAR’s innovative approach to covering technology, business and entertainment news rounds out our 24/7 news offering lineup. Our listeners are going to love the simulcast live from the trading floor.”
TUNEIN Chief Content Officer KEVIN STRALEY added, “As we continue to offer the best audio experience for listeners across the country and the world, we are extremely excited to add CHEDDAR as a partner. The addition of the 24/7 live stream of CHEDDAR RADIO elevates our already stellar news offering. JON STEINBERG and his team have built up a great following and we look forward to growing with them with this partnership.”