NYSBA Provides RAB Sales Training

RAB

The NEW YORK STATE BROADCASTERS ASSOCIATION (NYSBA) has expanded its sales training arrangement with the RAB to fund 600 RAB Online Sales Training Programs for NYSBA radio members in 2007. The RAB and NYSBA began their partnership in 2004.

"We are honored that the New York State Broadcasters Association continues to provide sales training for its radio members from the RAB's various programs," said RAB Exec. VP/Services MIKE MAHONE. "Their support for the advancement of radio and to the growth of our business is evident in their investment in training."

NYSBA Pres./Exec. Dir. JOE REILLY said, "The RAB's training programs have proven to be a real benefit to our radio members. We are committed to providing our members with the training and tools that will help them uncover revenue opportunities for their radio stations."

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