Paragon: It's Music Radio's Turn To 'Take Action'

Mike Henry

PARAGON MEDIA STRATEGIES’ MIKE HENRY takes to the company blog to write, "Our nation is overwhelmed in the wake of the CHARLOTTESVILLE tragedy. It’s almost impossible to avoid social topics everywhere you turn, and emotions are running high. Now, weigh the current national temperature with new research that shows millennials who go to concerts and festivals are tied at the hip with social causes. In fact, 8 in 10 millennials are more likely to attend a concert or blog graphfestival with artists who support social change and to show their support. Millennials, and likely many music lovers of all ages, are connected between their ears and their hearts.

"Meanwhile, music radio stations are mostly staying on the sidelines. Yes, the primary role of music radio stations is to entertain and that must always be in the forefront. But, we’ve never seen a political climate like this in our lifetimes. Ignoring the anxious reality of listeners’ lives today leaves a wall around the heart and soul of your radio station, denying listeners the heartbeat they sorely crave.

"Do you have to 'take sides?' No. Can you have opinions? Yes."

Check out the rest of his post here.

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