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Entravision, KTAR/Phoenix, WTMX/Chicago Help Children's Miracle Network Hospitals Raise More Than $6 Million
August 23, 2017 at 12:37 PM (PT)
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CHILDREN's MIRACLE NETWORK HOSPITALS Radiothons raised a total of over $6 million for the week of AUGUST 13th through 19th.
ENTRAVISION raised more than $3.2 million alone from 100 local radio markets, thanks to a multi-platform coast-to-coast effort that combined the power of the largest HISPANIC syndicated programming on three networks plus local programming in over 100 markets along with a digital push that employed a dedicated website supported by social and mobile media.
The main donation driver continues to be ENTRAVISION's talent lineup from ALEX "EL GENIO" LUCAS and ARMIDA Y LA FLAKA on their 'JOSE" network, to ERAZNO y LA CHOLOLTA, CARLA "LA PLEBE" SOTO & PIOLIN on the TRICOLOR network, plus LA SUAVECITA FM in LOS ANGELES with the support of MYRA BERENICE, "THE LM Show" and LUPITA DEL CASTILLO.
In PHOENIX, BONNEVILLE INTERNATIONAL News/Talk KTAR and ARIZONA SPORTS teamed with PHOENIX CHILDREN's HOSPITAL to raise $1,662,830, the highest amount raised this year for any CHILDREN'S MIRACLE NETWORK HOSPITAL Radiothon, breaking their own record. The annual GIVE-A-THON continues to be the #1 Radiothon in the country, setting the bar high.
In CHICAGO, the 18th annual ERIC AND KATHY'S KIDS event for LURIE CHILDREN'S HOSPITAL culminated on FRIDAY (AUGUST 18th) with HUBBARD BROADCASTING AC WTMX (101.9 THE MIX) posting the final tally of $1,001, 556 to help kids in the area have healthier and brighter futures.
Other cities included CEDAR RAPIDS, IA ($119,986), INDIANAPOLIS, IN ($91,800), JACKSON, MI ($32,000) and TYLER-LONGVIEW, TX, ($35,072).