Dash Radio, Ice Cube Launch 'Big3 Radio' After New Pro Basketball League

Ice Cube

DASH RADIO has partnered with ICE CUBE and JEFF KWATINETZ's 3-on-3 basketball league BIG3 for an exclusive, live pop-up radio station. Broadcasting this week leading up to the league's finale in LAS VEGAS on AUGUST 26th, BIG3 RADIO will feature live broadcasts including the weekly media conference with ICE CUBE, as well as player interviews, highlights, and the "BIG3 Show" with OLIVER MARONEY.

Said ICE CUBE, "Basketball and Hip Hop have gone together since the latter's inception, the culture of one moves into the other. When we were building this league -- this experience, the soundtrack was just as important as the venue... We couldn't just bring in a DJ and put him in a corner. DASH RADIO was a natural fit. It's not only a good way into the fans' ears, but the brands' forward-thinking mentality of 'what's next?' is exactly what we wanted to bring to this league." 

On top of the expert curation by BIG3's head of music, DASH RADIO founder DJ SKEE, the station promises records hand-selected by players from the league, as well as their curated playlists. Other content includes the BIG3 weekly media call, ICE CUBE's recaps, special guest interviews, game breakdowns and play by plays, and first-to-air updates and news.

Added SKEE, "If you've seen the BIG3, you know the music that's playing brings so much more to the table than just background noise,. It's electric. It fuels the crowd, it fuels the players -- the right song could set off an entire arena. That's what we're looking to capture with BIG3 RADIO."

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