TagStation Launches New Dial Report For Radio Data And Attribution Measurement

New Offering

TAGSTATION, the parent company of NEXTRADIO launches the new DIAL REPORT, describing it as, "the first radio data management platform to accumulate and measure over 250 demographic, behavioral and listening data points in near real-time. This allows brands and ad agencies to draw actionable insights about FM radio audiences, understand attribution and prove ROI."

The DIAL REPORT collects first-party radio station advertising data and smartphone user data, including listener location, brick and mortar traffic, exposure, listening/listener engagement, audience behaviors and much more. It displays intelligence metrics in a dashboard that can be used to quickly identify top radio formats, days, dayparts, stations, markets and trends.

The DIAL REPORT provides insights from the continuously collected data on all listeners from a variety of sources, including TAGSTATION's NEXTRADIO smartphone app.

"We're excited to offer brands unprecedented insight into radio listener behavior and campaign performance with our new DIAL REPORT platform," said TAGSTATION Pres. PAUL BRENNER. "Contrary to perception, radio is alive and well, and continues to prove itself as a profitable and effective marketing medium. We're proud to develop a solution that reveals fresh intelligence to help brands optimize the medium's potential and defend the ROI of radio."

« see more Net News