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iHeartRadio Uses Snapchat's Snap Map For Contest To See Lorde
August 24, 2017 at 1:27 PM (PT)
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iHEARTRADIO and SNAPSHOT launched a social contest using SNAP MAP to give away tickets to the iHEARTRADIO SECRET SESSIONS BY AT&T featuring LORDE next TUESDAY, AUGUST 29th in LOS ANGELES.
From AUGUST 23rd through 27th, iHEARTRADIO is giving away a pair of tickets per day to the livce performance at a secret location. Local fans can enter by finding iHEARTRADIO on SNAP MAP, represented by one of iHEARTRADIO’s L.A. on-air personalities’ BITMOJIS (Top 40 KIIS’ TANYA RAD and FREDDY RIVERA and Modern Rock WYSR [ALT 98.7]’s HARMS). While in the same geo-fence as the BITJOBI, fans can take a snap and use iHEARTRADIO’s exclusive “iHEARTRADIO SECRET SESSIONS BY AT&T f/LORDE" filter, then either send the snap to the iHEARTRADIO account with #iHeartLorde and #iHeartContest or post the photo on TWITTER or INSTAGRAM with #iHeartLorde and #iHeartContest.
iHEARTRADIO was one of the first brands to sign on to SNAPCHAT’s DISCOVER platform back in 2015; this year it was the first to announce 2017 iHEARTRADIO MUSIC AWARDS winners through artists’ SNAPCHAT acceptance speeches; and now they're the first brand to launch a social contest using SNAP MAP.