WRTS Erie Turns Winners Into "Losers" With Healthy Promotion

CONNOISSEUR MEDIA Top 40 WRTS (STAR 104)/ERIE gave listeners the opportunity to change their habits and lives with a unique promotion called "Revenge Bod."

For the past four months, four participants worked out five days a week with trainers who taught them how to set workout goals. They also got to meet with a nutritionist and a life coach to help guide them into making healthier lifestyle choices. Every day, a participant and their coach would stop by and visit with STAR 104 morning hosts Jessica and Murphy, discussing the program and their progress.  A combined 109 pounds was lost! 

DANKWA (2nd from left) and MURPHY (far right), pose with coaches and the participants.

"Between the on air promotion and the social media following, the entire city was invested in the success of CLARICE, JASON, ADRIANNA, and NICOLE. They received so much love and became inspirations to others. If that is not a testament to the power of radio, then I don't know what is," said PD KWAME DANKWA.

Watch the video of their progress produced by WRTS asst. promotions director TED HOLLOWELL here.

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