NextRadio Unearths Smartphone Listening Trends During Weather Emergencies

Cume Up, TSL Down

In TAGSTATION's latest blog, NEXTRADIO cited data on the listening habits of those in HOUSTON and surrounding areas during HURRICANE HARVEY and found a definitive pattern.

"HURRICANE HARVEY made landfall on FRIDAY, AUGUST 25th at CORPUS CHRISTI, TX. Compared with an average FRIDAY, local NEXTRADIO listening was up 186% and session starts up 124%. Total listening minutes were down 3% and TSL per session down 54%.

"As the storm continued to pound HOUSTON on SUNDAY, AUGUST 27th, the number of NEXTRADIO listeners here rose 50% and session starts rose 22%. Total listening minutes were down 11% and TSL per session down 26%.

"We see a correlation of sessions going up but length going down as we believe people are checking back more frequently for up-to-the-minute news."

Read the entire blog post here.

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