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NextRadio Unearths Smartphone Listening Trends During Weather Emergencies
August 31, 2017 at 2:23 PM (PT)
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In TAGSTATION's latest blog, NEXTRADIO cited data on the listening habits of those in HOUSTON and surrounding areas during HURRICANE HARVEY and found a definitive pattern.
"HURRICANE HARVEY made landfall on FRIDAY, AUGUST 25th at CORPUS CHRISTI, TX. Compared with an average FRIDAY, local NEXTRADIO listening was up 186% and session starts up 124%. Total listening minutes were down 3% and TSL per session down 54%.
"As the storm continued to pound HOUSTON on SUNDAY, AUGUST 27th, the number of NEXTRADIO listeners here rose 50% and session starts rose 22%. Total listening minutes were down 11% and TSL per session down 26%.
"We see a correlation of sessions going up but length going down as we believe people are checking back more frequently for up-to-the-minute news."
Read the entire blog post here.