Second Street Acquires Presslaff Interactive Revenue

Expanded Reach

SECOND STREET has acquired PRESSLAFF INTERACTIVE REVENUE (PIR), a data-driven e-mail marketing software and consulting business focused on the collection and use of first party data for the media industry.

This acquisition further expands SECOND STREET’s base of over 3,000 media companies and adds to its depth of database marketing experience for media. SECOND STREET is a leading provider of private label online audience engagement and interactive content platforms for media companies including contesting, quizzes, ballots, polls and email communications.

“We couldn't be more delighted to have PIR become part of our SECOND STREET family,” said SECOND STREET Co-Founder, MATT COEN. “RUTH PRESSLAFF has been a pioneer in the building and utilization of first party data for decades.  We look forward to leveraging her expertise on behalf of our partners and to bringing our own expertise and technology platforms to her clients.”

“As I spent time exploring SECOND STREET, it became clear our companies could complement each other beautifully,” said PRESSLAFF, Founder & President of PIR. “Matt, and his Co-Founder, DOUG VILLHARD, have created a progressive, growing company.  I am excited to be a part of SECOND STREET, to double down on data and e-mail, and to bring these benefits to our now joint and ever-growing customer base.

Current PIR customers will transfer to the SECOND STREET platform.

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