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WPP Puts $5 Million Into Gimlet Media
September 6, 2017 at 5:39 PM (PT)
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Investment
UK advertising and PR firm WPP has invested $5 million for a minority stake in podcast producer GIMLET MEDIA.
The investment brings the total raised by GIMLET to $27 million to date. The podcast network, producer of "STARTUP," "REPLY ALL," "CRIMETOWN," "HOMECOMING," and several other shows, was founded by "THIS AMERICAN LIFE" alumnus ALEX BLUMBERG and MATTHEW LIEBER in 2014.
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