Garvey Schubert Barer Revises RAB Political Advertising Handbook For 2017-18

Revised Handbook

Law firm GARVEY SCHUBERT BARER, in collaboration with the RADIO ADVERTISING BUREAU (RAB), has revised the RAB's "Political Advertising: A Guide for the Radio Account Executive" handbook for 2017-18.  The book, drafted by partners ERWIN KRASNOW and BRAD DEUTSCH and former FEDERAL COMMUNICATIONS BAR JOURNAL Editor JOHN KING, is available to RAB members and can be seen at www.rab.com/public/political/political.cfm.

"The adage that political advertising is only an ‘even-year’ issue is a myth thanks to the CITIZENS UNITED decision which unleashed a tsunami of money for advocacy and campaign advertising," said KRASNOW. "While this round-the-clock political advertising may be great for radio stations’ bottom lines, they now need to have greater awareness of the rules to stay in compliance.”

“Today’s radio stations are multi-media organizations, including spectrum, but also web, email and digital platforms,” said DEUTSCH.  “While the FCC regulates the airwaves, the FEC regulates social and digital media – and therein lies the rub. What passes muster with one doesn’t necessarily pass with the other. The potential for non-compliance is huge.”

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