Cumulus Media To Install WideOrbit Software

In With Cumulus

WIDEORBIT and CUMULUS MEDIA have entered into a licensing agreement to install WO Traffic software and other WIDEORBIT software at all 447 CUMULUS MEDIA radio stations in the U.S. Implementation is expected to start before the end of the year and continue through the first quarter of 2019.

WIDEORBIT will replace CUMULUS’ Stratus traffic system with a comprehensive operations solution for traffic management, digital advertising, network and barter ads, electronic payments, revenue optimization, and hosting.

“CUMULUS is one of the radio industry’s marquee station groups, so we are honored by its selection of WIDEORBIT to standardize its advertising business operations,” WIDEORBIT Founder/CEO ERIC R. MATHEWSON said. “We look forward to helping CUMULUS simplify its technology infrastructure, grow revenue and assure that its managers have timely, high-quality insights into business performance. The WIDEORBIT solution will help CUMULUS strengthen its business and compete against other media alternatives to win business from advertisers.”  

“WIDEORBIT’s best-in-class traffic operations system will support and propel our businesses across the U.S. by simplifying and streamlining the advertising process,” CUMULUS MEDIA Pres./CEO MARY G. BERNER said. “This step is another move to further integrate operating systems companywide, empowering managers in local markets with tools to maximize revenues by making it easier for our customers to buy radio in every CUMULUS market.”

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