XAPPmedia Integrated Into SoCast's Platform

Deal With SoCast

XAPPMEDIA and SOCAST are partnering to integrate XAPPmedia on SOCAST’s digital platform for radio, enabling radio stations on the SOCAST platform to utilize voice-activation functions from XAPPMEDIA, such as custom Alexa skills and listener promotions, engaging their audiences on voice-activated devices such as AMAZON Echo and GOOGLE Home.

XAPPMEDIA will attain more radio stations using its service while permitting SOCAST to offer another tool to connect with radio audiences on its integrated platform which demonstrates the need for radio to connect with its audiences in additional channels and SOCAST’s ongoing commitment to allow broadcasters to do so.

“At SOCAST we believe that digitally engaging the audience is essential to radio's evolution," SOCAST CEO ELLIOTT HURST said. "The integration with XAPPMEDIA allows our radio stations to connect with their audiences via voice-activated devices and preserve our commitment to have ‘radio everywhere.’ The rapid adoption of these devices further illustrates how listeners continue to demand more control over their audio. Being available on these devices is table stakes today; audiences will be expecting to access their favorite radio stations, shows, personalities, and ads with the brand consistency they've come to expect in other digital channels such as web, mobile, and social."

“XAPPMEDIA fully supports SOCAST’s mission to help radio thrive in the digital era," XAPPmedia CEO/co-Founder PAT HIGBIE said. "SOCAST is already meeting that objective for radio on mobile, social and web. We are excited to support SOCAST in guiding their customers through the next digital evolution, voice. Interactive voice platforms like Alexa on AMAZON Echo and GOOGLE Assistant on GOOGLE Home and ANDROID are bringing radio back into the home, increasing time spent listening and creating an instant, interactive listener experience for the first time. SOCAST is poised to drive innovation for radio on these new platforms and we are pleased they chose XAPP’s interactive voice solutions to support their customer next phase of listener growth.”

« see more Net News