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Hurricane Irma Will Delay Nielsen's Ratings Releases
September 12, 2017 at 11:55 AM (PT)
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HURRICANE IRMA has impacted NIELSEN, which has an operating/processing center in the TAMPA suburb of OLDSMAR.
The company released this statement: "Our first priority and thoughts are for the safety of our clients, NIELSEN associates, and communities in which we operate and serve. The team that reports ratings has evacuated the TAMPA BAY area due to HURRICANE IRMA. Therefore, our ratings will be delayed in the near term. We are actively monitoring the situation in FLORIDA and will provide another update as soon as we know more."
ALL ACCESS has also heard that while NIELSEN actively monitors the situation throughout FLORIDA, GEORGIA, SOUTH CAROLINA, and all markets impacted by HURRICANE IRMA, but as of this point, they are planning to release SEPTEMBER Week 1 data scheduled for this week as originally communicated.