This Week's Merge: What You Need To Know On The FTC's New Defined Stance Over Paid Social Media

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Monetizing social media is an important stream for any business as we look for different areas of growth.

"And with that comes a whole new set of rules we're not always well versed in. Mostly because, in this case, the FTC has often been as gray as the FCC when it comes to what we should and should not say.

"But last week, after the FTC settled charges against two social media influencers for not fully disclosing relationships they have with brands they were endorsing, they updated their Endorsement Guide."

Read more about "What You Need To Know On The FTC's New Defined Stance Over Paid Social Media" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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