Lori Heeren Named Market Manager For Alpha Media/San Jose

Heeren

Former BEASLEY MEDIA GROUP Dir./Strategic Sales LORI HEEREN has joined ALPHA MEDIA as Market Manager for its SAN JOSE stations, Classic Hits KBAY (94.5 BAY FM) and Hot AC KEZR (MIX 106).  HEEREN, who has been a marketing consultant in LAS VEGAS since leaving BEASLEY in JANUARY, is a former VP/GM at AMERICOM BROADCASTING in RENO, Director of Sales at CBS RADIO in LAS VEGAS, and GSM at KBKS/SEATTLE.
 
EVP/Western Division LARRY BASTIDA said, “LORI’s expertise, vision, and enthusiasm are infectious!  She’s the perfect fit and we’re not only excited for the team in SAN JOSE, but we’re equally as excited for the company overall to acquire another great leader!”

HEEREN added, “I am honored to be working for ALPHA MEDIA, a company who believes in local radio first and foremost. I am thrilled at the opportunity to work again with BOB PROFFITT, whom I’ve always considered a true leader in our industry. I can’t wait to join the ALPHA family and get to work."

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