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Report: Learfield, IMG College Close To Merger
September 19, 2017 at 11:15 AM (PT)
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Merger Soon?
LEARFIELD and IMG COLLEGE are close to an agreement to merge in a combination of the two largest college sports media rights and marketing firms, reports STREET AND SMITH SPORTS BUSINESS JOURNAL/SPORTS BUSINESS DAILY.
The merged company, the report indicates, would be owned equally by LEARFIELD and IMG and will be run by LEARFIELD President and CEO GREG BROWN; it would handle multimedia rights to over 200 college sports programs.
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