This Week's Merge: Facebook Makes It Easier To Hit The Snooze Button On Friends And Brands

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "The time has come where we will soon get to put our excessively chatty friends or Pages we’ve 'liked' on snooze.

"Look at what DRE MEDIA stumbled on:

"After seeing that, I reached out to FACEBOOK press for confirmation and a FACEBOOK rep replied, 'We're testing new ways to give people control over their News Feeds so they can stay connected with the stories they find most relevant.'

"Your station is literally in the hands of fans. At any given moment, you are inches away from their face as they watch you on their device.

"Work to stay out of the snooze zone."

Read more about "FACEBOOK Makes It Easier To Hit The Snooze Button On Friends And Brands" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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