CBS Radio Launches 'New And Improved' Radio.com Streaming And Podcast App

New Version

CBS RADIO has launched a new version of its free streaming mobile app, RADIO.COM. The app features a revised look and logo along with what CBS claims is an "easy-to-navigate experience" with higher streaming quality.  Podcasts are also included, with the former PLAY.IT portal now part of the RADIO.COM universe.

“Audiences want choice and that’s exactly what we’ve given them with this relaunch of the RADIO.COM app,” said CBS RADIO EVP/Digital J.D. CROWLEY. “By combining their favorite local radio stations and on-demand content, we are catering to the distinctive tastes of mobile-first audiences, giving them control over when and where they engage with our content through a free, best-in-class experience.”

Continued CROWLEY, “Through a combination of smart targeting and deep, custom integration opportunities for advertisers, we align our partners’ brands with our premium content so that listeners are both receptive and responsive to the advertising messages being delivered.”

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