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Comedy Central Launches Podcast Network
September 20, 2017 at 3:54 PM (PT)
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COMEDY CENTRAL is launching its own podcast network, reports THE HOLLYWOOD REPORTER. The network debuted TODAY (9/20) with the first episode of "THE JIM JEFFERIES SHOW," a weekly "post-show" discussion for the Australian comedian's late-night TV show, and will also include a pair of podcasts based on "THE DAILY SHOW WITH TREVOR NOAH," one an "Ears Edition" with highlights from the TV show and the other a miniseries on a single topic to be determined; "HISTORY OF THE ROAST," a look back at past COMEDY CENTRAL roast specials; and "UP NEXT," a stand-up show. MIDROLL MEDIA is representing the network for ad sales.
“Podcasting is the next step in the evolution of COMEDY CENTRAL content, an extremely versatile and exciting medium that furthers our 360 strategy to allow our talent to express their vision and connect directly with fans across multiple platforms,” said COMEDY CENTRAL Consumer Products, Experiential and Audio SVP STEVE RAIZES. “We’re huge fans of podcasting and truly excited to create content based on our signature properties as well as entirely new concepts.”