NPR Launches Wine Club

Cheers

It's brand extension time at NATIONAL PUBLIC RADIO, which is launching the NPR WINE CLUB, a service offering both an automatic every-three-months service option and individual bottle sales, plus wines branded after the names of NPR shows.

The NPR WINE CLUB, a collaboration with DIRECT WINES, WINES THAT ROCK, and other licensed wineries and retailers, will offer public radio listeners customized cases of wine every three months as well as the option to buy hundreds of other wines in any desired quantity.  The wines on offer will include NPR-branded varieties, including the inaugural three wines, "ALL GRAPES CONSIDERED Malbec," "WEEKEND EDITION Cabernet Sauvignon," and "NOR Uncorked Merlot."

"The NPR WINE CLUB puts a fresh, fun spin on wine clubs -- creating a totally unique experience of global wine exploration for NPR listeners, while simultaneously supporting public radio," said WINES THAT ROCK, LLC Co-Founder HOWARD JACKOWITZ. "NPR has a tradition of producing and distributing programs that meet the highest standards of public service in journalism and cultural expression. Now the NPR WINE CLUB will extend that tradition by bringing together a formidable team of wine experts to guide its members on a journey of discovery through the world of wine."

"For over 47 years, NPR has created countless driveway moments thanks to its compelling reporting and engaging programming," added NPR Director of Consumer Products and E-Commerce BARBARA SOPATO. "We're looking forward to engaging our supporters and their palates as we discover new wines and the stories behind them."

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