KKQQ/Brookings, SD Renames Town Garth Brookings

Brooks (l) and Yearwood (r) with Waltz and Kade

ALPHA MEDIA Country KKQQ (K COUNTRY 102.3)/BROOKINGS, SD went the extra mile in celebration of PEARL RECORDS' GARTH BROOKS phoning in to the station ahead of his "GARTH BROOKS WORLD TOUR WITH TRISHA YEARWOOD" stop in SIOUX FALLS, SD. In 1992, current KKQQ Dir./Content BRYAN WALTZ made the request of BROOKS' then-record label for a phone interview, but the request was denied. WALTZ held on to the hope of interviewing BROOKS, and this year, BROOKS phoned in to the station to speak with WALTZ. After the call, KKQQ elected to "rename" the city as GARTH BROOKINGS, SD, complete with an authentic population sign and the designation of GARTH BROOKINGS DAY on WEDNESDAY, SEPTEMBER 20th, 2017.

PEARL RECORDS representatives found out about the gesture and extended an invitation to WALTZ and his son, KADE, to personally deliver the GARTH BROOKINGS sign to BROOKS and YEARWOOD backstage at the DENNY SANFORD PREMIERE CENTER in SIOUX FALLS during the concert. "GARTH and TRISHA were fantastic and very appreciative!" said WALTZ. "They sat down and had a long chat with us like we were family. The community really got involved and came to the radio station, sent in phone calls, texts, and FACEBOOK messages."

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