Triton Digital Partners With Anghami

New Partnership

TRITON DIGITAL expands in the MIDDLE EAST and NORTH AFRICA by partnering with ANGHAMI, which is exclusively represented by DIGITAL MEDIA SERVICES (DMS), the digital arm of CHOUEIRI GROUP. The partnership allows ANGHAMI and DMS to leverage TRITON’s highly-scalable ad server, TAP, to dynamically insert targeted audio ads into ANGHAMI’s audio streams. 

In addition, DMS will make ANGHAMI’s audio inventory available in TRITON’s global audio advertising marketplace, a2x®, which will enable programmatic buyers across MENA and other parts of the world to reach their engaged listening audience through non-skippable, at-scale buys for the first time.
   
“We are proud to help ANGHAMI and DMS harness the power of programmatic advertising to more efficiently monetize their digital audio inventory,” said TRITON DIGITAL Managing Director, Market Development And Strategy BENJAMIN MASSE. “Enabling agencies and advertisers to engage Anghami’s 58 Million registered users in a targeted, meaningful way will provide them with a higher return, and will undoubtedly further the growth of the digital audio advertising industry in the MENA region.”

ANGHAMI Co-Founder And CTO ELIE HABIB said, “We’ve already received interest from regional advertising agencies and brand managers who attended the first regional audio day organized by Anghami with the support of DMS, where TRITON was a major contributor. With TRITON’s technology, it became easier for advertisers to access our inventory in an automated fashion, and enables them to send the right message at the right time and in the right place so it truly resonates with listeners. This is an enormous benefit that comes exclusively with the native, mobile nature of the audio channel.”

“We look forward to leveraging TRITON’s digital audio advertising expertise and technology to continue to elevate Anghami’s brand and reach, and to grow the digital audio ad market in the MENA region,” said DMDS COO MICHEL MALKOUN. “The more that we can do to make the execution of relevant, contextual advertising easier for brands and agencies, the faster the industry will grow and the better the experience will be for its loyal, engaged listeners.” 

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