September PPMs: Country Still Steady

September PPM Analysis

Country radio shares were off just slightly in three key demos, based on the just-released SEPTEMBER PPM monthlies. When compared to AUGUST results, the format dipped 7.8-7.7 among persons 6+; 8.5-8.4 with 18-34s; and 7.5-7.4 in Country's traditional "money" demo, 25-54. News/Talk and Sports radio enjoyed a solid month, according to NIELSEN AUDIO, thanks to HURRICANES HARVEY and IRMA coverage, and the return of NFL football.

A look at SEPTEMBER year-to-year numbers for Country shows a consistent performance across all three aforementioned demos, with SEPTEMBER 2017 up one-tenth (7.6-7.7) among persons 6+ compared to the same month a year ago. Shares with 18-34s are flat (8.4) from SEPTEMBER '16, while 25-54 numbers are down one-tenth (7.5-7.4) from one year ago.

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