Mixcloud And Warner Music Group Sign Direct Licensing Deal

New Deal With WMG

MIXCLOUD has signed a direct licensing agreement with WARNER MUSIC GROUP, the platform’s first direct deal with a major record label.  

"We are excited to partner with WARNER MUSIC GROUP,” said MIXCLOUD Co-Founder/Dir./Content NICO PEREZ. “Since the beginning, we have worked with rightsholders to both monetize long-form audio and champion the importance of curation in the streaming industry. As we embark on direct licensing relationships with the major labels, we are committed to doing what is best for artists, curators, music fans, and the industry.”

“This deal is a good example of our willingness to experiment and lead in embracing differentiated new business models,” said WMG EVP/Business Development & Chief Digital Officer OLE OBERMANN. “As streaming opens up access to a vast universe of music, we are seeing a complimentary rise in fans’ engagement with curated experiences, such as playlists, on-demand radio shows, and DJ sets.  MIXCLOUD’s success is driven by the curiosity and passion of its community, as they engage with new music and rediscover timeless older songs. As we see that user base expand, this partnership will unlock new commercial value for our artists and their music.”

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