Blue Apron Announces Branded-Content Podcast 'Why We Eat What We Eat' With Gimlet Media

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  Blue Apron Announces Branded-Content Podcast 'Why We Eat What We Eat' With Gimlet Media
  
  October 9, 2017 at 10:53 AM (PT)
  
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  New Show
  
  It's one of the most familiar direct-response advertisers on podcasts, but BLUE APRON hasn't had its own podcast... until now, with the pending launch of its own branded-content podcast in partnership with GIMLET MEDIA.
  "WHY WE EAT WHAT WE EAT," hosted by "EAT YOUR WORDS" host and food writer CATHY ERWAY, will post its first regular episode on WEDNESDAY (10/11). The show, a look at what makes some foods popular, sponsored and branded by the home cooking subscription delivery service, is GIMLET's sixth branded podcast.
  A trailer in advance of the series has been posted at BLUE APRON's website.
  
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